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This web site np-exteriors.com states the following, "Our goal is to provide homeowners with quality products and master craftsman installation." Our analyzers noticed that the webpage said " Affordable and customer service is always." The Website also said " We understand that it can be tough finding a contractor you can trust. With this challenging economy we understand that times can be tough. We have the experience you are looking for. 30 years combined experience in the industry. Latest in technology for optimum performance. Colors and styles to match any style of home." The website's header had roofing as the most important optimized keyword. It is followed by metal roofing, roof, and affordable which isn't as highly ranked as roofing. The next words np-exteriors.com used was windows. metal roof was included but could not be viewed by search parsers.